Travis Kalanick is the CEO of Uber, a service that uses apps to call a car, usually a Town Car, in 15 minutes. What I like about him is his authenticity. He says that telling your authentic story is how business needs to be communicating. He shares that in toughest times, we learn to be our best, so telling about your struggles and failures needs to be a part of the story you tell.
Here is a video of an interview on CBS This Morning Tuesday, August 14, 2012. Even the hosts comment on how honest he is! See if you like his story. http://www.cbsnews.com/video/watch/?id=7418084n&tag=mncol%3Blst%3B1.