The Mystery of Persuasion

When you want to compel attention and help people change their thinking, use the element of mystery in your speaking.  Mystery is a story that takes your listeners on a journey to solve a problem or improve a situation.

 The clue to a mystery is  “Huh? Ahh!”  Try saying these two sounds aloud.  Make the sound “Huh?” go up in pitch.  It registers as “What?”  Then, make the sound of “Ahh!” go down in pitch.  “I see!” 

 Now, you have the clue to mystery.  Mystery asks a question about why something is so.  Then it answers with a dramatic new understanding.  Because we humans are wired to listen to stories, you can capture attention by telling a mystery story.

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